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The forthcoming India-Pakistan match at the 2023 World Cup has generated immense anticipation among cricket fans worldwide. Scheduled to take place at the Narendra Modi Stadium in Ahmedabad on October 15, this much-awaited clash has not only captured the attention of cricket enthusiasts but also piqued the interest of advertisers.
As the official broadcaster of the World Cup in India, Disney Star has taken full advantage of the opportunity to maximize revenue. The network has significantly increased its advertising rates for the India-Pakistan match, setting a staggering price of 30 lakh Pakistani rupees (PKR) for every 10 seconds of advertising airtime during the game.
Comparatively, the standard rate for a 30-second advertising spot during other World Cup matches is set at 7 lakh PKR. The exorbitant rate for the India-Pakistan encounter is a testament to the high demand and massive viewership that this rivalry attracts.
Advertising agencies have been buzzing with the news of Disney Star’s rate card, which is now available through exchange4media. The network is confident that this match will be a goldmine in terms of advertising revenue, given the enormous popularity and appeal of India-Pakistan contests in previous World Cup editions.
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Historically, the India-Pakistan rivalry has shattered viewership records, captivating millions of viewers from around the globe. In the T20 World Cup game last year, the match recorded a staggering viewership of 1.8 crore on Hotstar and 1.4 crore on the Asia Cup. The 2019 World Cup match witnessed a jaw-dropping 273 million viewers on television and an additional 50 million on various digital platforms in India alone, making it the most-watched cricket match ever.
With such incredible excitement surrounding this clash, Disney Star is poised to make the most of this opportunity. The network’s ambitious advertising rates indicate their confidence in the India-Pakistan match’s potential to be a profitable venture.
As fans eagerly await the encounter between the arch-rivals, advertisers are gearing up for a chance to showcase their brands to a massive global audience. With millions of viewers expected to tune in, the India-Pakistan match at the 2023 World Cup is not only a cricketing spectacle but also a prime platform for brands to make their mark and reach an unparalleled audience.
