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Order Against Deceptive Marketing Practices The Competition Commission of Pakistan (CCP) has imposed a fine of Rs60 million on Unilever Pakistan for airing deceptive claims in television commercials promoting its hygiene and cleansing products, ‘Lifebuoy Soap’ and ‘Lifebuoy Hand Wash’. The fine follows proceedings related to a show-cause notice issued to Unilever for alleged violations of Section 10 of the …
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